Shutterstock and OpenAI: A Partnership for Generative AI Tools

Shutterstock Brings Generative AI to 3D Scene Backgrounds with NVIDIA Picasso Animation World Network

In return, Shutterstock gains priority access to OpenAI technology and continues to use DALL-E’s generative AI tools. In addition, Shutterstock and OpenAI will collaborate on bringing generative AI to the GIPHY platform. “With Firefly, Adobe will also be offering enterprise customers an IP indemnity, which means that Adobe would protect customers from third-party IP claims about Firefly-generated outputs,” Adobe said in a statement. “With Firefly, Adobe will also be offering enterprise customers an IP indemnity, which means that Adobe would protect customers from third-party IP claims about Firefly-generated outputs,” it writes in a statement. Now Shutterstock has followed suit, seeking to reassure business professionals about the rights of generative artificial intelligence (AI). This application, built on NVIDIA’s cloud-based visual AI developing service Picasso, hopes to improve workflows for videogame, film, and advertising creatives and meet the increasing demand for immersive world creation.

2022 saw a rapid rise in AI-generated art, provoking controversy among the public, particularly among real artists whose artwork had been used to feed the algorithms without their permission. But Shutterstock found a way for people to utilize AI art generation in a far more ethical manner—a massive win for both artists and users. Shutterstock has teamed up with OpenAI, the AI research and deployment company and the originators of the DALL-E software, while Getty Images have partnered with BRIA, a company based in Israel that allows users to generate high-quality visual content with one click. In the ever-evolving world of technology, partnerships between industry leaders often lead to innovative breakthroughs. One such collaboration is between Shutterstock and OpenAI, aiming to develop generative AI tools.

Shutterstock Introduces Generative AI Solution

Supercharging Autodesk customer workflows with AI allows artists to focus on creating — and to ultimately produce content faster. From these prompts, the new gen AI feature quickly generates custom 360-degree, 8K-resolution, high-dynamic-range imaging (HDRi) environment maps, which artists can use to set a background and light a scene. Shutterstock’s engineers, data scientists, and leadership are diverse and inclusive, being composed of people from various backgrounds, educational experiences, and genders. This very intentional composition of our AI team ensures that our systems are as representational as possible, while mitigating biases.

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn about Deloitte’s offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services. One of the world’s most renowned automakers is using a product-centric delivery model to better align the business and technology teams, with remarkable results. Shutterstock says these payouts will be distributed every six months, and will include “both earnings from data deals as well as royalties from generic licensing on Shutterstock.” The company gave no indication of what a typical payout might be.

Adobe’s AI Image Indemnification

In return, Shutterstock will gain priority access to OpenAI’s latest technologies and new editing capabilities, enhancing the content transformation options for its customers. Shutterstock is a leading creative marketplace for high-quality royalty-free photographs, vectors, illustrations, videos, motion graphics, and music to business, marketing agencies, and media organizations. It helps creative professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools, all on one platform.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

shutterstock generative ai

The company recently launched its AI Design Assistant and DALL-E powered AI Image Generator, which converts text prompts into visuals ready for licensing. As the industry evolves, companies like Shutterstock need to strike a balance between technological advancements and ethical considerations. By engaging in responsible AI practices, Shutterstock can continue to support artists, photographers, and content creators while delivering cutting-edge solutions to its customers. And although Shutterstock stated that it licensed its images and metadata to OpenAI to train DALL-E last year, the software was trained on other sources as well.

Create with confidence.

This protects artists’ intellectual property and clearly represents an image’s original source, even for AI generated images. Think through what you’d like to create, type your text into the AI image generator, and see what results await. Get started writing your own prompts or visit the tool directly to explore its style picker.

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Many artists currently fear that generative AI will supercharge this dilemma. But Francello says it can actually be an opportunity to course-correct and appropriately recognize creators. Now, users can simply provide a prompt — whether that’s text or a reference image — and the 360 HDRi services built on Picasso will quickly generate panoramic images. Plus, thanks to generative AI, the custom environment map can automatically match the background image that’s inputted as a prompt.

Shutterstock will start selling AI-generated stock imagery with help from OpenAI

A huge amount of computing power goes into enabling an AI image generator to create new images from text. Today the Reworked community consists of over 2 million influential employee experience, digital workplace and talent development leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, CMSWire gathers the world’s leading customer experience, voice of the customer, digital experience and customer service professionals. Bennett Glace is a B2B technology content writer and cinephile from Philadelphia.

  • For now, it seems that Getty Images and iStock are leading the charge in protecting the authenticity of their images.
  • This tool uses different algorithms, which helps it to generate the desired results per your requirements.
  • Our sister community, CMSWire gathers the world’s leading customer experience, voice of the customer, digital experience and customer service professionals.
  • Shutterstock followed Getty Images’ lead shortly after, with a similar statement released on their blog.
  • Contributors to stock image galleries, including artists and photographers, have expressed concerns about generative AI startups profiting off their work without providing credit or compensation.

In late October, the company announced a plan to sell AI-made stock images in collaboration with OpenAI, the research firm behind the popular image-generator DALL-E. And earlier this month, it announced a new deal with LG to research how AI can be used by marketers and designers and explore ways to label images, cut down on manual tasks and pay people whose images were ingested by AI. “One of the biggest things that our customers have wanted from us is the same commercial licensing confidence that they get for other Shutterstock content,” Jeff Cunning, VP of Yakov Livshits product at Shutterstock, told VentureBeat in a video interview. He added that the company had already announced a full indemnity for licensing generative AI images for specific client use cases at Shutterstock’s global conference in May, but now the offering is being rolled out to all customers with an enterprise business account. Francello says a lot of Shutterstock’s competitors decided they wanted no part of image-generating AI a few years ago when tech companies started working on it; many walked away from discussions regarding potential partnerships.